IT STARTED IN A LOCAL FRUIT SHOP WITH ONE BIG GOAL

To solve real customer problems — like food going bad too soon — and make everyday life a little easier for families everywhere.

TWO BROTHERS, 25 YEARS IN FRUIT & VEG RETAIL – MELBOURNE, AUSTRALIA.

For over 25 years,two brothers in Melbourne’s fruit industrydedicated themselves to sourcing and delivering the freshest, highest-quality produce to their customers.

Running a local fruit shop, they witnessed firsthand how quickly fruits ripen and spoil, leading to unnecessary waste and frustration for families.

Determined to find a solution, they discovered an advanced fruit-preserving technology used in commercial agriculture to extend the shelf life of fruits.

Wanting to bring this innovation into every home, they createdFruit Heroa simple, effective way to keep fruits and vegetables fresh up to3x longer.Today, their mission continues: helping households reduce food waste, save money, and enjoy fresher produce for longer—just as they always aimed to do in their fruit shop.

They Knew the Fruit Was Fine!
So They Went Looking for the Real Problem

They weren’t scientists. Just two fruiterers who couldn’t ignore what moms were saying:

“It was fresh when I bought it, but spoiled in just a few days.

So they did what anyone who truly cares would do ask the people who live and breathe fruit. They reached out to farmers, produce handlers, and experts in the fruit and veg industry to understand how large quantities of fruit sometimes harvested 11 to 12 months in advance could stay fresh in storage for so long.

Partnered with the World’s Leading Manufacturer of Shelf Life Extension Products

We’ve partnered with a globally renowned shelf life extension manufacturer that has been serving the fresh produce industry for over 35 years-trusted by farmers, suppliers, and retailers across the world for their innovation and reliability.

Globally Manufactered.
Locally Trusted.

Our shelf life extension partner is a 38-year-old global leader with manufacturing facilities across the USA, India, China, Italy, Japan, and Africa. With a worldwide network of distributors and a reputation built on innovation and reliability, their solutions are developed under the strictest quality standards helping customers around the world keep produce fresher, longer.

PARTNERED PRODUCTION FACILITIES AROUND THE WORLD

UNMATCHED STANDARDS. CERTIFIED CONFIDENCE.

All our partnered facilities are globally certified and operate under the most stringent production standards ensuring hygiene, quality, and safety at every step. With dedicated laboratories for gas and absorption analysis, they deliver high-performance ethylene absorption solutions that add real value to both homes and businesses.

From bulk bags to sachets, curtain filters to paper chips, every product is crafted to meet international benchmarks so you can use them with complete confidence and conviction. Their commitment to excellence means you’re not just extending shelf life, you're preserving freshness and peace of mind.

Big Farm Science, Now in Your Fridge: Keep Fruit Fresh for Longer

After partnering with the world’s leading shelf life innovators and investing 12 months into hands-on research, we developed a product that brings the same advanced technology used in the commercial fruit and veg industry straight into your home fridge.

What was once only accessible to large-scale producers is now packed into a simple filter pod, designed to help everyday families keep their fruits fresher, longer. It’s not magic it’s science made simple for you.

And That’s How Fruit Hero Was Born!

Fruit Hero Filter Pods help slow down fruit spoilage by absorbing fruit gases that make them ripen too quickly. Just place a pod in your fridge or fruit bowl, and it will keep your fruits and veggies fresh up to 3x longer.

LEARN MORE

TECHNICAL SPECIFICATION

Material Composition

Material Composition: Zeolite 3A 4A sodium-calcium based pebbles coated with KMnO₄

Standards/Certifications Met:

REACH Regulation (EU) 2020/878, FAO regulations

Environmental Information

Naturally degradable, non-toxic, does not contaminate groundwater

Quality Assurance Information:

Stable under recommended conditions, complies with FAO and domestic standards (NCh 382, NCh 2190, NCh 2120/8, DS No 594, NCh 2245)

Intended Usage/Application:

Ethylene and moisture absorption, bacterial inhibition in packaging/storage

Recommended Operating Conditions

  • Recommended Operating Conditions: Cool, dry, well-ventilated areas, avoid moisture and heat
  • Storage Conditions: Store safely in a cool, dry place, away from moisture

Shelf Life:

Fruit Hero is not an anti-aging product—it simply absorbs natural fruit gases to slow down ripening. Shelf life may vary based on fruit condition and fridge setup. For best results, use at least 2 pods in your crisper drawer

Special Notes:

  • Changes colour from purple to dark brown upon deactivation
  • Avoid lengthy skin and respiratory exposure, potential irritant
  • Non-toxic, biodegradable Dispose of as non-hazardous waste
  • Precautions for first aid clearly defined (flush affected areas with abundant water, seek medical assistance if needed)